If you have customers, then you need to be here.
If you're in San Diego tonight, then make sure you come through and join the awesome group at iMarketers to engage with customer advocate and social networking diva Becky Carroll (full disclosure: iMarketers is an eBoost Consulting client).
Becky Carroll is Founder of Petra Consulting Group, a strategic consultancy specializing in customer retention and customer loyalty.
Here are the vitals:
Boilerplate for you PR fanatics out there:
One of the keys to customer retention and loyalty is customer engagement. Social media and customer-driven content can provide another channel to learn from and interact with customers, both commercial and consumer. You will walk away from this session inspired by some of the best practices in combining social media and customer retention. You will also get the opportunity to learn how you can apply social media techniques to improve your marketing efforts as well as your customer relationships. Examples and best practices will be from companies like Sephora, Fidelity, GM, Washington Humane Society, Greater Washington Goodwill, Fiskars and more.
You've got three options: 1. Be there 2. Be squared, or 3. Be in L.A. Unfortunately, a few of us eBoosters are in option 3, but fear not: F-Bomb will be there much to the delight of the female marketing community.