Google Unveils Universal Search - A subtle, but major, upgrade to the Google search interface called that unifies search results across Google's properties, so that web
search, news, blogs, images, videos, etc are all integrated into the
main search results. Josh Catone with Read/WriteWeb reviews how this compares to other bigco 'next-generation search' sites
- Yahoo! Alpha, Ask X, Microsoft Imagine Live and Google's Own test
sandbox, Searchmash. Alex Iskold then analyzed how this news impacts
the many vertical search engines competing against Google. His somewhat
troubling verdict is that the vertical search space may be finished!
Microsoft announces the purchase of aQuantive, a 10-year-old publicly traded digital marketing company, in an all cash deal worth approximately $6 billion - the biggest acquisition in Microsoft history. As Josh Catone reported, the acquisition caps a hot month of consolidation across ad networks - including Google's acquisition of Doubleclick for $3.1B, Yahoo! spending $680M to purchase Right Media, AOL acquired a controlling stake of German ad-serving company ADTECH AG on Wednesday, and WPP's purchase of 24/7 yesterday.