Our Rainmaker Makes It Rain at Executive Education.
As we're prone to say here on BoostStrapping, everyone wants the know-how but no one ever wants the know-why. That's a shame because the know-why is where everything starts. In this video clip, Nick demonstrates why 200 page deliverables on customer data and accompanying text-rich and bullet-point heavy PowerPoint presentations are things of the past. This segues into an explanation of how personas are changing the why our clients think and communicate about their customers.
The "B-School 3 Step" & "The Frontline Handjive" are debuted as well. Someone call Kanye because these moves are bangin'!