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March 24, 2009

Comments

Garret Akerson

Loving the info! This is even better than your last post and the last one was the best post to date.

Pearl DSa

And to add to point# 8 - "Know your customer": the only way - research!

Johnny Chan

Garret, I couldn't agree more!

Pearl, I couldn't agree more! =) A lot of companies *think* they research, but really, they're not researching as frequently nor as rigorously as they should be. Customer insights are a moving target - the only way to capture it is to do it often.

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Great job here. I really enjoyed what you had to say. Keep going because you definitely bring a new voice to this subject. Not many people would say what you’ve said and still make it interesting. Well, at least I’m interested.

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