Social Networking Connected
Facebook connect allows partner sites to connect you to your profile using your Facebook login and post information on other sites back to your Facebook profile. Google has a similar technology called Friend Connect which is less user friendly from what I’ve read on other blogs. To see an example of Facebook Connect in action check out Vimeo or EventBrite. My mind is racing about the multitude of implications for Advertisers and Social Media Marketing.
Multivariate Testing For Banners?
TechCrunch has a great post on Snap Ads which is an optimization tool for banner ads which uses layered photoshop files and rules to test auto optimizing banner ads to increase performance. TechCrunch reports that a recent 3 day test led to a 1922% increase in CTR. For an ad format still predominately sold via CPM’s this tool could bring new life to media buys.
Organic Johnny tipped me off to Me and Doji which brings customization to your breakfast buy allowing you to build your own cereal with the choice of more than 30 all natural organic ingredients.
iKnow! brings Web2.0 to language learning by letting people learn languages in groups based on personally relevant content. The platform was launched by Cerego who plans on building other learning portals from their social learning platform.