New Universal McCann Research Paper Demonstrates How Social Media Influences Buying Decisions
It should come as no surprise to anyone who reads BoostStrapping that one of the top questions we get from clients is "How Involved Should We Be in Social Media?" To date, we've used frameworks and relevant data to help clients wade through and find their own sweet spot in social media.
Today, Tom Smith from Universal McCann released a report called, "When Did We Start Trusting Strangers?" which supports what the social media marketing community has espoused for years: social media is the single most influential medium that directly impacts how and what we purchase.
Universal McCann also put out this sweet slideshow to supplement the study findings. Check it out! This is a must-read, must-view for all retail companies!