San Diego Booststrapping Followers rejoice your favorite Booststrapping contributors Nick Urbani & Johnny Chan (Boost Basics!) will be speaking at SDSIC tomorrow on Persona Driven Marketing.
The first 4 Booststrapping readers who email me will get free admission to the event ( micha (at) eboostconsulting.com ). Sorry for the short notice we've been working on some very exciting things @ The Boost, keep tuned for announcements in the next few weeks.
Here is the information on the event:
"Personas" Can Improve Your Web Site and More
Sales & Marketing BIG
June 06, 2008
Personas are fictitious characters that are created to represent the different user types within a targeted demographic that might use a site or product.
Do you have
multiple "buying influencers” in your target companies? By
creating Buyer "personas," you can uncover new insights into your
target buyers' needs, wants, and demands.
You'll discover how to use buyer personas to anticipate the way each buyer will react to your product -- and to your website.
- The key elements that really make a buyer persona profile a
valuable marketing tool
- The steps to creating your own buyer personas
- How to use buyer persona information across your marketing and sales efforts
- How to translate persona information to improve your website
- How to avoid the common mistakes that cause websites to fail
register-prepay=$35.00 Pre register only
Non-member:• register-prepay=$45.00 Pre register only
TIME: 7:30 am – 8:00 am – Coffee/Registration/Networking
8:00 am – 9:00 am – Presentation
DATE: June 06, 2008
PLACE: Wilson Sonsini Goodrich & Rosati
12235 El Camino Real, Suite 200