Nick Urbani & Johnny Chan speak about Persona Driven Marketing!

San Diego Booststrapping Followers rejoice your favorite Booststrapping contributors Nick Urbani & Johnny Chan (Boost Basics!)  will be speaking at SDSIC tomorrow on Persona Driven Marketing. 

The  first 4 Booststrapping readers who email me will get free admission to the event ( micha (at) eboostconsulting.com ).  Sorry for the short notice we've been working on some very exciting things @ The Boost, keep tuned for announcements in the next few weeks. 

Here is the information on the event:

 Buyer "Personas" Can Improve Your Web Site and More
Sales & Marketing BIG
June 06, 2008

Hosted by

Personas are fictitious characters that are created to represent the different user types within a targeted demographic that might use a site or product.

Do you have multiple "buying influencers” in your target companies?   By creating Buyer "personas," you can uncover new insights into your target buyers' needs, wants, and demands.

You'll discover how to use buyer personas to anticipate the way each buyer will react to your product -- and to your website.

You'll learn:

  -   The key elements that really make a buyer persona profile a valuable marketing tool
   -   The steps to creating your own buyer personas
   -   How to use buyer persona information across your marketing and sales efforts
   -   How to translate persona information to improve your website
   -   How to avoid the common mistakes that cause websites to fail

FEE: Member:• register-prepay=$35.00 Pre register only
        Non-member:• register-prepay=$45.00 Pre register only   
TIME: 7:30 am – 8:00 am – Coffee/Registration/Networking
        8:00 am – 9:00 am – Presentation
DATE: June 06, 2008
  PLACE: Wilson Sonsini Goodrich & Rosati
        12235 El Camino Real, Suite 200
 

 

Comments

[Robin Gerlach]

I hope you guys get somebody on the video camera for this one, I´d love to see what´s in store for this one!

[MC LITE]

I'm with Robin on this one...lights, camera, ACTION! You better get another rockstar to record this one b/c any normal person will not be able to control themselves while filming two of our most SEXY rockstars, the camera will be all sorts of shakey!

[Johnny Chan]

Robin! What's up, partner?! Dude, it was awesome. The attendees were interactive, lots of great questions and lots of cool discussions. Karen and the gang at SDSIC are first-class all the way, treating Nick and I very well.

Wish you were there, man! We'll send you the video, for sure!

Thanks for dropping by,
-johnny