Internet Retailer – Filling in the Cracks from Day 1

Day 1 of Internet Retailer was a blast! I’ve met incredible people, learned new tricks, and seen innovative technology which previously only benefited the Amazons of the world brought down to the small business.

Earlier posts showcased LIVE blogging straight from the convention on Day 1 where I focus on KEY TAKEAWAYS from each session: Post #1, Post #2, Post #3. In this post I’ll fill in the gap with key takeaways provided by Nick and Evan who were in other speaker tracks.

The KEY TAKEAWAYS Nick and Evan reported are:

1.) Email Tips: Subject lines without offers tend to work better than subject lines with offers. eAppend allows you to take physical addresses and cross check them with databases to find email addresses. Send emails when people open them, you should review data on when people open their emails to determine the best send times.  In one example this increased open rates by 10%

2.) SEO: Use awards as a link building tool.

3.) PPC: Go beyond ROAS – Net Profit is a much better metric to use when optimizing a PPC campaign. 

4.) Yahoo! PPC – Don’t discount Yahoo! because of a lack of volume and track lifetime value of customers based on their original conversion source. An example was provided where Yahoo! customers had a significantly higher lifetime value (more repeat business) than any other source.

More LIVE blogging to come from day # 2, Stay Tuned.

~Micha Blogging Live from Chicago @ Internet Retailer 2008!

Comments

[Johnny Chan]

Love these tidbits of info. The email takeaway is a bit unexpected...I guess this is something else we can test.