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April 24, 2008

7 Stats about Social Media that You Should Know.

Data so hot, it's on fiiiiiii-yuh!!!


Kobe Bryant learned these stats and immediately dropped 49 on the Nuggets the next day.  Your results may vary. 

 

  1. Over 70% of Americans ages 15 to 34 actively use social networks (Onlinereporter.com).
  2. 80% of Americans know what blogs are and 8% have their own blog (Synovate study).
  3. 60% of college students pick word of mouth as their preferred method of learning about products and services (Youth Trends Study).
  4. 51% of the Inc. 500 companies are utilizing RSS feeds, web stats, video download tracking, and online activity of their competition as ways to monitor scoial media (Dartmouth's Center for Marketing Research).
  5. The number of word of mouth Influencers is expected to jump from 26.8 million in 2007 to 34.4 million in 2011 (eMarketer).
  6. Online word of mouth is offline word of mouth as services such as Facebook and Twitter replace the office cooler or campus hangouts.
  7. People increasingly trust the opinions and experiences of people like ourselves and are increasingly skeptical of information from the media and government (Edelman's annual Trust survey). 

-johnny

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Comments

Kobe is definitely Boosting it in that pic, that Majestic stretching has really paid off for him! Social Media rocks and is here to stay!

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