Simple. Concise. Effective.
Ogilvy & Mather created an awesome spot for Dove in the vein of Dove's Campaign for Real Beauty effort. The ad features a doe-eyed little girl looking directly at the camera. What follows is rapid-fire cuts of the beauty industry - the images come so fast in such a short time period that it's considerably overwhelming. I'm sure that feeling is by design. The clip ends with contrasting slow-motion, focuses back on the young girl and - in one sentence - ties everything together in a neatly wrapped bow.
This highlights a guiding principle for companies looking to align their message with a social cause: allow the cause to do the talking for itself. In fact, the most critical instruction a company can give its marketing agency in working with a broad, social cause is to not do too much. Similar to the mark of a great chef, a great marketer knows not to over-season.
Don't over-season something that has a lot flavor already.