The point of view shared in this post does not represent the point of view of all eBoosters. Some exceptions may apply.
A personal rant.
Two days ago, on the latest volume of Boost Basics, Nick and I talked about the psychology of change management as it pertains to the persona development process. And in the consulting side of things, psychology plays a huge part in what we do. Motivating our clients and remaining relentless in our pursuit of impact are unstated yet ubiquitously acknowledged job responsibilities for each and every one of our consultants.
When I begin working with a client, one of the first questions that I'll ask is "what is your goal?" Aside from the obvious benefit of asking this question, there's a lot I learn from a potential client in their response. Tone, energy, conviction, choice of words - these attributes speak volumes more than the 5-10 words that come out of their mouths. They combine to capture for me the answer to a covert, yet incredibly critical question:
How bad do you want it?
"Working" and "competing" in business are not the same. Competing in the business arena isn't about punching in and punching out with your time clocks. It's about winning and giving everything you have. Don't confuse the two. This is something you can't teach in any marketing process. It's gotta be something intrinsic in the gut of the business leaders that screams, "this business will win". This is a common thread between the clients we work with everyday.
A personal perspective.
In some way shape or form, for most of my life, I've competed in sports. I've always been a big fan of athletics and the lens that I view the gym canvas is the same lens that I view the business arena. You compete to win. All the personas and marketing processes in the world don't matter if you're unwilling to push through when the going gets tough. And trust me, there are plenty of other business leaders out there who will literally push until they collapse. We work with a lot of them.
That's why this clip below represents for me a microcosm of winning businesses. Making transformation meaningful, building a committed team, role modeling your desired outcome, and relentlessly pursuing impact are fundamental principles of the psychology of change management. But to me, they also offer a glimpse into the psychology of top business leaders.
Enjoy and have a great rest of the weekend. Back to regular programming on Monday.
P.S.- special thanks to the boxing coach, Ross, for supplying feeder for this post. Also, thanks to Micha's great friend, Sarah, for inspiring the post in the first place. Sarah, we know that you "gotta have it!"