On my drive into work today, I was listening to NPR where there was a report on a Wired article about some companies cleaning up their Wikipedia pages to put a better spin on bad press. Companies like Dow Chemicals (on their involvement in environmental practices, human right controversies and Agent Orange), Diebold Election Systems (on voting machine problems), and Wal-Mart (regarding their fair wage controversies). Turns out that a Cal Tech student derived a way to link Wikipedia changes to IP addresses where the change was made. It’s not illegal, but it certainly proves what we all have suspected, individuals and organizations can enhance or clean up their Wikipedia image. As the article points out, now that this Wiki practice has been outed, would-be spin editors should simply go to the nearest WiFi hotspot or make changes at home or a friends computer to make the changes “incognito.”
To vote for your favorite Most Shameful Wikipedia Spin Job, go to: http://blog.wired.com/27bstroke6/wikiwatch/
Some are downright funny, others creepy-scary.