Oh, AC Slater...you failed to do what Zack would have done... ;)
Enjoy a happy Labor Day weekend!!!
Oh, AC Slater...you failed to do what Zack would have done... ;)
Enjoy a happy Labor Day weekend!!!
Silent was a hit. If you don't know, now you know. Over 500 people showed up at Onyx/Thin for the out-of-this-world event. Here are three social media marketing lessons to be learned from the team of Evolve Entertainment:
1. Use the right social media marketing tools. Evolve Entertainment's marketing approach was simple: go where your audience is. In Marketing 101 speak, this is customer mapping. In laymen terms, this is called common-sense. Evolve Entertainment set up a killer MySpace page and went guerilla with it, becoming outrageous champions of the event and the cause. They set up bulletins on Craigslist to spread the word. See above for results.
2. Pound the Pavement. Not very web 2.0, we know, but going out and sending fliers to the right audience at the right places supplements the online presence. Mix in a sensational online social media initiative and viola - you have yourself something downright viral. Offline marketing is the "boogie" to social media's "bang, bang".
3. Don't be afraid to polarize. A product has to differentiate. Evolve Entertainment differentiated Silent by promoting that you can't speak. Different? We'd say so.
Bonus lesson 4: You can't plan for everything. Average-looking guys everywhere with sharp wit and intellect rejoiced because of this opportunity to use their humor and had approximately an additional 30 seconds with girls rejecting them via pen and paper instead of vocally. Yet - they still received the same results. You heard it here first, folks: you can't evangelize crap.
P.S.- not to be biased here, but we are. :) Special shout-out to Nick Urbani, one of our uber-consultants. We're proud of you Nick and are still amazed you can fit this stuff into your schedule.
6 Takeaway Marketing Lessons from the Newest Influencer in Social Media Marketing.
As a marketer who strongly believes in the future of conversation marketing and the demise of broadcast marketing I took a strong interest in Paul Gillin’s book The New Influencers. Gillin provides readers thought provoking insight into Social Media and the culture of the blogosphere. This is provided with a straightforward and easy to digest foundation tied in with interviews with bloggers and a plethora of examples relevant to companies small and large.
I would preach about how amazing this book is and tell you to go buy it now but this has already been communicated through its 5 star Amazon ratings and excellent reviews recommending this book by Paul Greenberg and Wayne Hurlbert. Instead I’d like to provide 6 takeaways on SMM that were well communicated through this book:
This is by far the best book written to provide a thorough introduction to Social Media Marketing (SMM) without needing a strong background on the space. It engages readers and will strike passion in any Entrepreneur who knows in their gut that there is a better way to connect with your customers than traditional marketing.
View some of our previous posts on Social Media Marketing:
Hello Booststrapping Readers!
We wanted to send some love and support on over to one of our uber-consultants, Nick Urbani. Nick and his friends are throwing what promises to be an amazing event - for a very worthy cause - this Friday, August 24th at Onyx/Thin.
Check out the story written in The Daily Aztec and spread the good word to any people you know in the San Diego area. Aside from the awesome cause, the theme is a Silent Party - no talking allowed for an entire hour during the event! Oo-chie wally wally, oo-chie bang, bang.
Shoot out and come through!
On my drive into work today, I was listening to NPR where there was a report on a Wired article about some companies cleaning up their Wikipedia pages to put a better spin on bad press. Companies like Dow Chemicals (on their involvement in environmental practices, human right controversies and Agent Orange), Diebold Election Systems (on voting machine problems), and Wal-Mart (regarding their fair wage controversies). Turns out that a Cal Tech student derived a way to link Wikipedia changes to IP addresses where the change was made. It’s not illegal, but it certainly proves what we all have suspected, individuals and organizations can enhance or clean up their Wikipedia image. As the article points out, now that this Wiki practice has been outed, would-be spin editors should simply go to the nearest WiFi hotspot or make changes at home or a friends computer to make the changes “incognito.”
To vote for your favorite Most Shameful Wikipedia Spin Job, go to: http://blog.wired.com/27bstroke6/wikiwatch/
Some are downright funny, others creepy-scary.
News on the eBoost radar this week from Podstation #3:
The gist: Yahoo Local is adding more community features and integrating with Yahoo's other properties. Yahoo is also incorporating a lot of co-branding with its daughter sites including Upcoming.org (Yahoo's event planning site) which is now prominently featured in the events section and Yahoo Maps is also given good real estate. The new Weekend Guide (US only) integrates both Flickr photos and Upcoming events.
Commentary: Well done. *golf clap* Anyone else feel like everything on Yahoo is getting a total rehaul? In any case, we like that Yahoo has kept the centerpiece of Yahoo Local intact: user reviews and ratings are still prominently displayed. Its MyLocal section lets you bookmark places for later and its interface allows users to see whether other users are connected to them on Yahoo 360 or Yahoo Messenger. Seemless. It's like a better Yelp.
The gist: EcoSeek is positioning itself as "The Search Engine for All Things Green" and has features for green "links we like" and articles.
Commentary: The value proposition for EcoSeek doesn't match its user experience. For instance, its additional features dilute the authority of its search engine. Good idea, but we'll have to see how it pans out.
The gist: PingMe is a new service that will annoy the living she-bang out of you to make sure you get things done. Create a task (or ping) and choose the settings for the task. You write your description (i.e. call client), pick a date, and let PingMe know when and how you'd like to be reminded. You can receive alerts on your cell phone or via email. But wait...there's more! Add the Pester feature (yes, that's "pester") which will send an alert every 10 minutes (or whatever time increment you select) until you say "OK" or complete the task. You can also schedule the task if it's recurring.
Commentary: Similar to Google's mobile access calendar and tools such as Imified, so it's nothing new. However, the marketing of the "Pester" feature sure differentiates it.
The gist: Grand Theft Country, a guerilla advocacy operation, posted an 82-second clip where our ex-Secretary of Defense, Dick Cheney, lists exactly why U.S. forces did not push into Baghdad after Operation Desert Storm. It's the most linked to video of the moment, according to Technorati. The video just surfaced on YouTube last Friday where Cheney, back in 1994, gave a very deliberate explanation as to how occupying Iraq would results in a "quagmire" and is resulting in a debate about exposing governmental inconsistencies through internet advancements.
Commentary: Par for course for citizen journalism. When you put users in control, there's going to be inconsistencies exposed, especially in the political arena. What's interesting about this is its implications for the political elections. Transparency is an integral byproduct of the web, to be sure, but what about accountability? Craig Rubens of NewTeeVee motioned that "maybe the Government Accountability Office needs a YouTube channel." Based on previous conversations on our blog, we'd happen to agree that similar channels will be a distinct possibility.
With all of the new technology and online innovation going on, it will only be a matter of time until we see complete convergence between electronic devices, the internet and broadcast television. While the TV has been the key media distribution channel for years, it will one day be obsolete and a space taker in the garage. Just as pagers have been replaced, along with 8tracks and record player; the d-day will happen for our television friend.
Perhaps we will start to see the phase out of traditional television when online data-transfer speeds increase and it is more mainstream for all TV shows/movies to be streamed online. Hooking up your PC to the plasma in the living room will essentially turn the TV into a monitor and the PC into the content provider. Taking it a step further, I think it is realistic to expect the computer electronics arena to become even more portable and robust; essentially running everything from you cell phone. A device the size of a Palm Treo will pack the hard drive space and power of a sophisticated home computer and it will hold your entire movie/music library and all other files for that matter. At home it will just slide into a docking station that hooks up to a monitor and plasma screen in the living room where you can do all of your computing on a larger screen, surf the internet, tune into CNN news or your favorite show on ABC in HD quality, watch a movie, video conference with family across the world, or just about anything else you can imagine. I don’t think we’re that far off…
Lots of talk has circulated around about this, and I'm with the party predicting a complete merge in the future where a PC/internet connection will essentially drive all media through a small device. -- Music/Video, streaming HD television, endless communications.
To the Moon,
Two cool new SEO tools for the ol' optimizer in your company
It's rare nowadays to see anything new in search engine marketing. Search engine optimization has been around since the early '90s and as a marketing practice, it's now about as fundamental for companies as market segmentation or the 4Ps. The building blocks for SEO are well-established: coding, content, and linkbuilding; as such, the tools that SEO tacticians use are firmly rooted as well.
That's why it's refreshing -- and kind of blindsiding -- to see new and worthwhile tools come to market that will incrementally improve your SEO benefit. We'd like share with you two new SEO tools we're currently testing. Thanks to one of our uber-Associates, Evan "Danger" LaGasse for tipping the team off to these tools!
The gist: We'd categorize it as Keyword Ranking tool but that classification doesn't seem to do it justice. To quote Andreas Moser of the fantastic blog LinkRain: "by searching for a website, the tool will tell you a lot of the
keywords this websites ranks for, the position that this website ranks
for each keyword, how many times that terms were searched on last month
(Overture) and also how many times the terms were searched regarding to Wordtracker."
Commentary: There are a lot of applications with this tool, including discovering long-term keyphrases that extend from your primary keyphrases. What's great is that it's also quantifiable in near real-time - it gives you the searches for those keyphrases in the last month. The benefit is that changes can be based on quantified data even when dealing with cyclical or structural customer behavior changes.
The gist: SerpArchive stores the results of your search engine queries and tracks changes to you and your competitors' rankings in real-time. Position, URL, description and Title of the resource are stored for each result
Commentary: Easy to use and incredibly valuable in tracking changes in the competitive environment. There are no bugs as much as we've tested it, which is awesome for a service in its eighth month of existence.
There you have it folks - two new tools for you to test, use, and hopefully incorporate in your SEO toolbelt.
Let us know what you think!