6 Takeaway Marketing Lessons from the Newest Influencer in Social Media Marketing.
As a marketer who strongly believes in the future of conversation marketing and the demise of broadcast marketing I took a strong interest in Paul Gillin’s book The New Influencers. Gillin provides readers thought provoking insight into Social Media and the culture of the blogosphere. This is provided with a straightforward and easy to digest foundation tied in with interviews with bloggers and a plethora of examples relevant to companies small and large.
I would preach about how amazing this book is and tell you to go buy it now but this has already been communicated through its 5 star Amazon ratings and excellent reviews recommending this book by Paul Greenberg and Wayne Hurlbert. Instead I’d like to provide 6 takeaways on SMM that were well communicated through this book:
- Quoted from the book:
"Conversation Marketing … means understanding who your customers are, who influences them and how to engage with those influencers. It means exchanging information not delivering a message."
- What a blog swarm is and the dynamics by which they are created.
- How blogs can serve as a feedback loop and provide more efficient information than formal focus groups.
- Characteristics of enthusiasts (evangelists) and how the economics of the blogosphere is providing a voice deeper down the long tail for multitudes of micro-niches.
- How corporations are creating their own voice online and engaging evangelists, detractors, and the mainstream press through their blogs.
- How blogs humanize companies and allow them to showcase their personality beyond canned marketing materials.
This is by far the best book written to provide a thorough introduction to Social Media Marketing (SMM) without needing a strong background on the space. It engages readers and will strike passion in any Entrepreneur who knows in their gut that there is a better way to connect with your customers than traditional marketing.
View some of our previous posts on Social Media Marketing: