Book Review: The New Influencers

6 Takeaway Marketing Lessons from the Newest Influencer in Social Media Marketing.

As a marketer who strongly believes in the future of conversation marketing and the demise of broadcast marketing I took a strong interest in Paul Gillin’s book The New Influencers.  Gillin provides readers thought provoking insight into Social Media and the culture of the blogosphere. This is provided with a straightforward and easy to digest foundation tied in with interviews with bloggers and a plethora of examples relevant to companies small and large.

I would preach about how amazing this book is and tell you to go buy it now but this has already been communicated through its 5 star Amazon ratings and excellent reviews recommending this book by Paul Greenberg and Wayne Hurlbert.  Instead I’d like to provide 6 takeaways on SMM that were well communicated through this book:

1. Quoted from the book:
   "Conversation Marketing … means understanding who your customers are, who influences them and how to engage with those influencers. It means exchanging information not delivering a message."
2. What a blog swarm is and the dynamics by which they are created.
3. How blogs can serve as a feedback loop and provide more efficient information than formal focus groups.
4. Characteristics of enthusiasts (evangelists) and how the economics of the blogosphere is providing a voice deeper down the long tail for multitudes of micro-niches.
5. How corporations are creating their own voice online and engaging evangelists, detractors, and the mainstream press through their blogs.
6. How blogs humanize companies and allow them to showcase their personality beyond canned marketing materials.

This is by far the best book written to provide a thorough introduction to Social Media Marketing (SMM) without needing a strong background on the space. It engages readers and will strike passion in any Entrepreneur who knows in their gut that there is a better way to connect with your customers than traditional marketing.

-Micha

View some of our previous posts on Social Media Marketing:

Amex Does SMM the Right Way
COMMON Sense Marketing

Comments

[Project X Jen]

Hey Micha! Great post - this book looks likes an invaluable read. Thanks.

[Johnny Chan]

Thanks for buying the book for the whole team!

Best. Boss. Ever. Not blowing smoke here, you really are.

-johnny

P.S.- Can I get a raise? ;)

[Johnny Chan]

Thanks for buying the book for the whole team!

Best. Boss. Ever. Not blowing smoke here, you really are.

-johnny

P.S.- Can I get a raise? ;)

[kuper]

dgWBPx hf6Snb9Ula10Hdf74n

[margaret]

vpVG3N ega7Kl0dnDduqp6s2bnp1o

[Ycqcohza]

real beauty page women animals sex free video downloadf wpfsjx free animal sexe movies bzqg free pics of animal sex jcczk free animal sex clpis 101669 free sex mpgs with animals 035 animals fuck men 32518 women and animals fucked 5907 girls who love to fuck horses 33678 male animal sex movies 162467 adult sex free animal movies >:-] mother animal pics 8P free trial animal sex sites :-OOO men fucking animals free movies gmgx women fucks horse 41453 i want fuck animals gexgy animal related movies 8PPP women being fucked by animals pics 8-PPP animal house nudity pics 57207 pics of animals in uniform :-) woman getting fucked by a horse gni girl fucks horse clips 56890 free hentai animal sex %]]] furry animal pics crrjh free porn animal pics kibqet woman getting fucked by animals 775 animal sex free images gallery qsr animal fuck for free tgcamc farm animal pics pgczrg brazilian girl fucks animals >:))) animal fuck teen nbja