Web 2.0 “Conversational Marketing” in B-to-B
Think all of the UGC (user-generated content) approaches touted with Web 2.0 don’t relate to your business-to-business marketing efforts?
Johnny Chan and Danielle Baldwin from eBoost Marketing (I know them!) will show you how to take a conversational marketing approach in B2B to yield real bottom-line results. To implement some Web 2.0 marketing tactics of your own, Johnny and Danielle will talk you through:
- How to create a compelling “point of view”
- How to anticipate conversation scenarios (including the good, the bad, and the ugly)
- How to formulate a core conversation strategy (while maintaining the flexibility to be prepared for any situation, including classic “uh-oh” moments)
- How to roll-out the conversation strategy for maximum impact
- How to execute effectively on your conversation strategy (while monitoring results, and abandoning tactics or adopting new tactics when appropriate)
Registration Details after the jump:
FEE:
Member: $35.00 Pre register only
Non-member: $45.00 Pre register only
DATE: June 08, 2007
TIME:
7:30 am – 8:00 am – Registration and Networking
8:00 am – 9:00 am - Program
PLACE:
Luce Forward 11988 El Camino Real, Suite 200
Register at http://www.sdsic.org/eventregistration.php
This looks like a lot of fun! Put me down as a "maybe". Oh, wait a minute...
Anyone who thinks conversations and B2B don't mix should think again. This talk will be the most in-depth discussion about conversation strategy we've ever presented. If you want to learn more about how to leverage the online medium for bottom-line business results or if you simply want to sharpen your strategic mindset, then shoot out and come thru next Friday.
A few of our consultants, including the young stunna Nick Urbani and our venerable leader Micha Mikailian will be there to chat with participants afterwards.
And if those reasons aren't enough to incite you to register, well then you need to call 911...because you've obviously lost your pulse.
Posted by: Johnny Chan | May 31, 2007 at 12:01 PM
This is going to be awesome!
Posted by: Forest | May 31, 2007 at 12:58 PM
Great point Chan, I'll have the medics on alert!
Posted by: Micha Mikailian | June 02, 2007 at 04:22 PM