Kenichi Ohmae, a senior partner in McKinsey & Company, Inc for 23 years, is one of the world’s leading business and corporate strategists and is known as Mr. Strategy. While at McKinsey, Ohmae developed the 3C model for strategic decision making:
Only by integrating these three C’s (Corporation, Customer, Competitor) can a sustained competitive advantage exist. Ohmae refers to these key factors as the strategic triangle.
The 3C model provides a strategic framework to identify unknown problems, uncover hidden assets, and make sound business decisions. In order to provide the most intelligent and innovative digital marketing strategies that prove results, we must have a complete understanding of the clients situation to align marketing with business strategy.