Two Cyber Doves
Adaptations not Lost on Me!
As a general technophile I like to say that I'm on the bleeding edge of tech and am keen to know just about any tech relevant news as soon as it hits the proverbial streets. Well, this one just didn't get Slashdotted fast enough, and I'm forced to take a bow to the Guy You Need To Know.
So here's the word on the street for those hip to the beat, IBM is making an ambitious move into a whole new world - literally - they've created 12 virtual islands in Second Life. As the article tells these islands will provide virtual housing for approximately 800 of their employees, even their CEO. The move is played off in the article as a marketing campaign, but to call it that is really neglecting to recognize the bigger picture.
IBM spokesman Matthew McMahon hinted that some things that IBM may pioneer are new methods to train off-site employees. Quoting McMahon, "Instead of me trying to explain in a phone call how to unscrew your hard drive, someone in a more immersive 3D world could actually show you." This is just a single practical application of the move of Big Blue into Second Life.
Aside from pioneering a wholly new and innovative method of training off-site personnel, it looks like Big Blue may try to find ways to monetize their presence in this bleeding edge cyber universe that's all the hype. Many entrepreneurial players have found ways to generate a profit with Second Life - in the month of November, 179 business owners earned between $1,000 and $2,000 USD through Second Life. Imagine the possibilities of a corporate giant's presence in this brave new world.
The corporate landscape is changing and new possibilities are endless with the development of these enabling technologies. It's no longer ludicrous to suggest perhaps a marketing campaign of various sorts within these cyber universes (previously dismissed as just a game), or even take community outreach to the next level.
Maybe all those days whiled away playing online games weren't for naught.
-- Young Jedi Knight
(Josh the Intern)
P.S. So much for a sing-able version of "Twelve Days of Christmas!"