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December 11, 2006


Johnny Chan

Excellent post Katita! I am especially intrigued by the various forms of equivalence.

Marketers are currently peddling translation as a means to globalization. Although it's obviously better than nothing, you make a compelling case for adaptation to maximize internationalization.

Thank you for introducing us to this concept! =)


Awesome post Katia, that was very insightful. Now we just need some fortune 100 international clients so we can make the best use of your skilz ; )


No, no, no... maybe online marketers are slow in catching up, but marketers in general are well aware of that Johnny boy :-)

Johnny Chan

lol. Well-played, Katita. Well-played.

*angry face*

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