Braving the chaos of Black Friday is often a questionable decision at best but this year, the irresistible urge of the potential ‘great deal’ overshadowed my fears of the road raging, elbow throwing, bulging cart, wrestling over ‘that last $39 DVD player’ citizens who gracelessly transition their Thanksgiving gluttony to the retail world.
With my budget completely disregarded and shopping guilt at bay, I was ready to do some damage. However, I found a surprising lack of specials or sales at most of the stores I visited. These companies seemed to assume that the feeding frenzy would simply carry over to their inventory without any incentive or special ‘hook’ - a pretty 'rookie' mistake for such large corporations to make on this holy day. With no urgency, it was little surprise that no one was lining up outside to purchase their inventory. Few cared and, most importantly, few purchased.
Their customers braved the cold, the early hour, the crowds and the chaos for just one reason: To PURCHASE anything at a SPECIAL price. They expected to be respected and rewarded for making the trip and the store failed them miserably. Their sales figures will surely reflect that failure.
For now, I'm back to my pies, my closet remains only slightly overstuffed and my wallet will live to see another day.
Todays Lesson: Know your customers. Then prove it.